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Online Portfolio :: Rae Drake
Ad campaign for Dancebreak, The National Ballet of Canada’s membership programme for 16 to 29 year olds. The copy on the leg warmer coffee sleeve reads, “Warm up your weekend plans.” The true to size vinyl stickers of the plié dancers would be fixed to walls where railings were located. The vinyls of the pirouette dancer would be fixed to the rotating doors at the Toronto Eaton Centre, a high volume area for the targeted demographic.    © Rachel Drake All Rights Reserved 

Ad campaign for Dancebreak, The National Ballet of Canada’s membership programme for 16 to 29 year olds.

The copy on the leg warmer coffee sleeve reads, “Warm up your weekend plans.”

The true to size vinyl stickers of the plié dancers would be fixed to walls where railings were located. The vinyls of the pirouette dancer would be fixed to the rotating doors at the Toronto Eaton Centre, a high volume area for the targeted demographic.   

© Rachel Drake All Rights Reserved 




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